Diamonds
The right stone, not just a stone.
We source certified diamonds to your specification, natural or lab-grown, from a live inventory of hundreds of thousands of stones. You compare two to four options with their grading reports before anything is set.
The four Cs, in plain words
What actually matters.
Cut
The one that makes a diamond sparkle. We only recommend Excellent or Very Good cuts. A well-cut G looks better than a badly cut D.
Colour
Graded D (colourless) to Z. G to H is the sweet spot: no visible tint, a fraction of the D price. Rose and yellow gold hide colour even further.
Clarity
How free of inclusions the stone is. VS1 and VS2 look flawless to the naked eye. Above that you pay for what only a loupe can see.
Carat
Weight, not size. A shallow-cut 1.00 ct can look bigger than a deep 1.10 ct. We show you the millimetre measurements so you compare what you will actually see.
Natural or lab-grown
Same diamond, different origin.
Lab-grown diamonds are chemically and optically identical to mined diamonds and are graded by the same labs. They cost a great deal less for the same size and grade, which usually means a bigger or better stone for the same budget. Natural diamonds hold their rarity. We stock both and have no preference: we will show you the two side by side.
| Certification | GIA, IGI or GCAL report with every stone |
|---|---|
| Inventory | Live access to hundreds of thousands of natural, lab-grown and fancy colour stones, plus stones we hold in Toronto |
| How you compare | 2–4 options with photos, 360° video where available, and reports, before you decide |
| Loose stones | Also sold on their own, for your own setting or a jeweller of your choice |
Tell us what you are looking for.
Shape, carat, colour, clarity and budget. We come back with real stones, not a sales pitch.
Start with a diamond